Tony Policci is the Founder of The Copy Avengers – Earth’s Mightiest Marketing Messengers
The simple book Tony published on writing compelling marketing messages became an international bestseller. He wrote it for anyone who wants to ethically influence others with the right words.
As an actor – For Tony great acting doesn’t happen by simply pretending. It’s the result of knowing your character well enough to temporarily become them. That’s the secret to creating a complex, authentic character that will engage, entertain and educate the audience.
As a Consultant and Copywriter – Tony is here to avenge the harm done by both wimpy and unethical (or just plain boring) marketing messages. His years of experience in portraying different characters help him step into the shoes of the audiences he writes for! And, because he understands how to identify people’s motivations, he uses those insights and my intuition, to create innovative, irresistible, and emotionally engaging marketing. He works exclusively with companies and entrepreneurs that he believes truly have integrity and something beneficial to offer the world.
As a Speaker – Seth Godin wrote a great book with a deceptive title; “All Marketers Are Liars.” His message was that a great story is what sells. be it simple or complex, it needs to be a true one. Tony’s message is simple. It is the truths you try to hide that are exactly what you need to reveal to create a prosperous business and a fulfilling personal life.
October 15, 2018 – Present
The Copy Avengers™ have assembled to fight against the evils of wimpy, unethical, ineffective or just plain boring marketing messages. We create irresistible, emotionally engaging marketing messages for kick-ass companies and entrepreneurs.
Volunteer at Actor’s Youth Theatre
2016 – Present
Gilbert, Arizona
Owner & CEO at Absolutely Brilliant Concepts, Inc.
January 2001 – Present
Chandler, Arizona
Former Chief Copywriter at Dean Graziosi
July 6, 2007 – January 2014
Phoenix, Arizona
Former Vice President at Piranha Marketing, Inc
September 1995 – July 2000
Tempe, Arizona
Former Company Member at Stage One
August 1993 to August 1994
Worked as one of the core members of this famous children’s theater and taught at the youth performing arts school.
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