Friday, April 30, 2021

What's Going On With Foreclosures? Real Estate Investing with Jay Conner

Heads up, everyone!

Massive numbers of foreclosures are coming our way!

Jay has an upcoming FREE webinar where he teaches the 5 steps of his foreclosure system. https://www.jayconner.com/training/finding-deals-webinar-standalone/

Watch this video now and equip yourself with the knowledge that will take your business to the next level.

Timestamp:

0:01​ – Teaser: “ Get Ready To Be Plugged Into The Money”

0:21​ – Introduction

0:33​ – Jay’s New Book: “Where To Get The Money Now” – https://www.JayConner.com/Book

1:50​ – How Jay started with the foreclosure business.

3:52​ – Two categories of foreclosures due to Covid.

4:46​ – Jay’s predictions on the upcoming foreclosures.

6:09​ – Different ways of buying a foreclosure

9:14​ – Large inventory available on the market.

10:58​ – Why Jay’s foreclosure system works.

14:48​ – Jay’s free foreclosure webinar: https://www.JayConner.com/Foreclosure…

16:58​ – How should a real estate investor prepare for the upcoming big number of foreclosures?​

Have you read Jay’s new book: Where to Get The Money Now? It is available FREE (all you pay is the shipping and handling) at https://www.JayConner.com/Book

What is Real Estate Investing? Live Cashflow Conference https://youtu.be/QyeBbDOF4wo

Channel:

https://www.youtube.com/channel/UCZfl6O7pRhyX5R-rRuSnK6w

RSS Feed:

https://realestateinvestingdeals.mypodcastworld.com/rss2.xml

Google Play:

https://music.youtube.com/googleplaymusic#/ps/Ihrzsai7jo7awj2e7nhhwfsv47y

iTunes:

https://podcasts.apple.com/ca/podcast/real-estate-investing-jay-conner-private-money-authority/id1377723034

Listen to our Podcast:

https://realestateinvestingdeals.mypodcastworld.com/11073/whats-going-on-with-foreclosures-real-estate-investing-with-jay-conner

-----------------------

Jay Conner (00:22):

Welcome to another amazing episode of Real Estate Investing with Jay Conner. 

I'm Jay Conner, The Private Money Authority.  


I have got a free gift for you here today. I just recently launched my new book, which is titled “Where To Get The Money Now”. The subtitle is “How and Where to Get Money for your Real Estate Deals Without Relying On Traditional or Hard Money Lenders. And guess what?! It hit number the top 50 or so books on Amazon, the day that I released it under Real Estate Investing. 


Listen, you can go to Amazon, pay 20 bucks to get it, or I'll just ship it to you for free. Now I am going to be totally transparent here. I am going to ask you for a couple of bucks to cover the shipping and handling. But this book lays out exactly how I was able to attract over $2 million in private money when I first started using private money back in 2009 and how you can duplicate the process as well. 


Go to www.JayConner.com/Book  and we will get this book shipped right out to you.

 

Jay Conner (00:22):

On this episode of Real Estate Investing with Jay Conner. I thought we'd do something different. That is, I would share with you how Carol Joy, my wife and I started in the foreclosure business. Locating foreclosures, helping and serving a lot of people. Helping them out of financial distress all the way back to 2004. 


Now,what I want to do is invite the executive producer of the show to come up here with me. That is Scott Paton. Hello, Scott, welcome to the show!




Scott Paton (02:30):

Happy to be here. Hello everybody! I'm excited! We're going to be talking about one of my favorite topics.


Jay Conner (02:35):

I will tell you Scott this, ever since Carol Joy and I have been investing in real estate here in Eastern North Carolina. I cannot think of a time where using our foreclosure system is more timely. Also because we've been into COVID now for over a year and foreclosures are getting ready to open up. What better time for real estate investors or those that want to get into the business to prepare themselves in order to take advantage of this opportunity. That's getting ready to open up to help a lot of people out of financial distress and make a lot of money while doing it at the same time.


Scott Paton (03:19):

Right? Well, and there's a lot of people who haven't been paying their mortgage or they haven't been paying their rent for a long time. Iit just seems like they keep pushing. It's like there is a big problem and nobody wants to deal with it. It keeps saying it's going to be extended until the 31st to the 30th to the next 31st. But it will come to a point where they can't do that anymore.


Jay Conner (03:45):

Yes exactly. Before I go to my prediction there's two categories of foreclosures because of COVID. 


The first category is all those people that were in the foreclosure process had already started before COVID came along in March, 2020. COVID comes along and now those foreclosures that were in the process were put on pause, the whole foreclosure process stopped. Then since COVID, all the millions of people that lost their jobs they have stopped paying their mortgage payments as well. 


The pandemic has created this whole new, great big category of people that have gone into foreclosure that ordinarily would not. It's important for everybody to understand those are the two categories. 


Now, to the prediction. I believe it's going to be in a very few short months before we really start to see foreclosures. Opening up the process, opening up to where, as I said, we're going to have an opportunity to serve a whole lot of people. My prediction here is it's probably going to be opening up within the next 90 days to six months, for sure.


Scott Paton (05:15):

Right. That would take us just before Christmas. 


How do you prepare? We've got this situation where we have low demand because a lot of people have said, “ Hey, I'm not letting people come into my house and spread COVID. So I'm not selling my house or I don't want to move anywhere.” 


And then of course, we've got people leaving condos and leaving cities going into smaller areas. I guess that's causing a lot of demand. You have a lot of demand, but not a lot of supply. Do you think when foreclosures open up, we're going to see massive supply hit the market?


Jay Conner (06:00):

The thing is, there's two different times to help these people out and make a lot of money while doing it. There's two processes that you can buy a foreclosure. 


Number one is it has not gone to sale yet at the courthouse steps. They're behind on their payments, either a summons or a notice of default has been delivered to the property by the deputy sheriff. There's this window of time. That window of time varies by state here in North Carolina. There is about a 10 to 12 week window between when they actually have the notice of default served to the house or the summons until the sale takes place. In our foreclosure system, we are communicating with them during that process.


Jay Conner (06:57):

They're behind on payments but the house is not going for sale. The way that we do the business, in fact when we get here to the end of the show, I'm going to give out a URL to where people can go, where they can watch my webinar in detail. It's only about 45 minutes to 50 minutes long. I teach the five steps of our foreclosure system, how you locate these people and et cetera. 


One big key is getting up with these people before other real estate investors even know about these potential deals. That's one big category. If they are behind on payments, if the property is not going for sale yet, then the creative strategy on funding that deal is to buy the property Subject- to- the existing Note, which means that you'll have to bring the back payments current.


Jay Conner (07:55):

In my webinar training it goes into detail as to what Subject- to is and how you can buy it using Subject- to. In essence, what it means is you're agreeing to bring the payments up to date.

 

Also in the webinar training I'm going to teach you how you can buy these properties. Not having to pull any money out of your own pocket in order to make this happen. The seller, the person or couple that's in foreclosure is agreeing to sell the property to you. The real estate investor, subject-to the existing mortgage thing in their name.  You are agreeing to make those payments, to keep them current until you sell it and cash out. 


Now, the second point in time to buy that foreclosure is if the opening bid was too high or, you weren't able to, you didn't buy it there and nobody else bought it.


Jay Conner (08:54):

Well, now it's called going back to the bank. Bank owned properties are REO's, which stands for Real Estate Owned. Most of the time, those properties, those foreclosures will be in the multiple listing service. You want to use private money, all cash to buy those houses. 


In answer to your question, Scott, is there going to be a lot of inventory on the market? I don't believe it's going to be as large as what happened back in 2007, 2008 and 2009 but it is going to be a huge amount. Your average buyer, most buyers are typically not going to want to buy a bank owned property. 

Because typically it’s going to need  repairs. If you're buying the multiple listing service is not going to want to buy a house that is going to need repairs. There's going to be a big opportunity coming right around the corner for real estate investors to either buy them bank owned or to buy them directly from the people. 


Again, my foreclosure system teaches everything from beginning to end of how to locate these people before the property goes to sale. And also how to get up to these people before other real estate investors know about them.


Scott Paton (10:22):

Right. It's important that we get to them before they go through foreclosure. Because if they go through foreclosure, they've pretty much screwed up their credit rating for the next 10 years.


Jay Conner (10:32):

Exactly. If we buy it from them and we're making the payments for them until we cash or sell it out. That keeps a foreclosure off of their record and as long as we are owning that house, we're now helping build their credit back up.


Scott Paton (10:51):

Right.


Jay Conner (10:51):

As a bonus to them because we're obviously going to be making their payments on time. 


We've been improving and using our foreclosure system. It's been proven since 2004. There's two main parts to it to make it work. Number one is how we locate these files. How to get up to these people. We get the list and then maintain the list. That's what you call the tracking. That's the tracking of every open foreclosure file in our market. The second part is how do we communicate with these people? That is, I've got a set of eight letters that get a very high response rate. It's because of the tracking and the letters that we may all send sequentially to these people. That we're able to communicate with them ahead of the other real estate investors.


Scott Paton (11:52):

Yes, that's really important. Because you can't just knock on the door and say, “I heard you're going into foreclosure. I want to buy your house at a deep discount.”


Jay Conner (12:02):

We call that “door knocking”. If you are going to knock on doors, you need to know what to say and how to say it.


Jay Conner (12:17):

As I mentioned at the beginning of the conversation, this whole mindset and this whole way of doing business has got nothing to do with taking advantage of people. We really are bringing a solution to these people and a lot of them are in denial. Just hoping and praying that this problem will go away. 


By using my foreclosure system, it has a very important and meaningful way to help these people out of distress. I tell you, our average profits on these deals are over $60,000. For those that haven't been tuning into the show Carol Joy and I are saying we're in a very small market here in Eastern North Carolina. Our total market is only 40,000 people. But we do two to three deals a month averaging over $60,000. That's getting ready to change pretty quickly because of this avalanche of foreclosures.


Scott Paton (13:38):

One of the things that occurs to me too, we've been working together for a number of years now. I think one of the things that people don't really think about is you're buying a house that is distressed, not just because it's going into foreclosure, but usually because the people, if they can't pay the mortgage, they certainly can't pay to get the heating fixed, or the roof fixed or the painting done, not saying major things necessarily have to be done, but places get a bit run down. Sometimes you can just spruce it up, give it a little facelift. And all of a sudden, what was a dumpy house becomes a beautiful home, a little bit of landscaping and that sort of stuff. That's one of the things that really amazes me about what you do, is you go in, this is kind of the value of the house. You have a way that they're working through that so that they understand why that's the number. Then when you go and do the rehab, the landscaping, the painting and the showing of the house, all of a sudden, it's kind of like you take the ugly duckling to a Swan.


Jay Conner (14:45):

Exactly. I'll tell you what, Scott why don't we just go ahead and give out and post the URL in case somebody has to jump off early. I don't want them to miss out. 


I've got this free training. A free webinar. It goes into the detail of how Carol Joy and my team used the foreclosure system and how it works through the process.

The url for my free webinar is www.JayConner.com/ForeclosureWebinar


Scott Paton (15:53):

Right. I was just looking at some chart of foreclosures over the last 10 or 12 years, Jay, and in 2009 and 2010, it hit about 2.2%.


Jay Conner (16:06):

Right.


Scott Paton (16:07):

And last year it was 1%


Jay Conner (16:16):

You mean, as far as the, the number of foreclosures that actually went to sale or finished the foreclosure process?


Scott Paton (16:31):

No. It’s because they kept stopping. The courts were closed. They kept saying we're gonna extend the foreclosures.


Jay Conner (16:42):

Exactly. Well, Scott I think that's the overview of the foreclosure. The way that we do the business. Any other questions come to mind before we have this episode a wrap?



Scott Paton (16:57):

The only question I can think of Jay, is how can people prepare for what's about to come?


Scott Paton (17:04):

So if you're a real estate investor, Like what?


Jay Conner (17:07):

That's a good question. How should a real estate investor prepare? 


You're going to need to know exactly how the foreclosure process works in your state. My foreclosure system works in any state. How closely you meld them together will vary from state to state. The tracking that we do and how we get up to these people before they're all set investors even know about these opportunities to serve that works in every state. The timeline differs from state to state. 


What I did when I was preparing myself to enter through the foreclosure business is I hired my local real estate attorney and sat down with him. I said, look, I assume I don't know anything about the foreclosure process in the state of North Carolina, which was pretty much the truth.


Jay Conner (17:58):

I didn't know that much about it. And I said, walk me through the entire process. So I'm going to encourage anybody that's interested in the foreclosure business to do the way we do it. You want to do that. You want to hire your real estate attorney to walk you through the process step by step. For example, one big mistake that new real estate investors make is there might be a bid at the courthouse on this property. It would be like super low, where you never want to place any kind of bid on a property or buy a property. Even from someone that's in foreclosure until you have had a title search done by your closing agent, your real estate attorney. Make sure that you are buying the first mortgage and not a second mortgage. If you're the winning bidder or you're buying the home and taking over payments from a seller and it's a second mortgage, guess what?


Jay Conner (18:55):

You just inherited the first mortgage. That's a great big mistake that everybody should be aware of and avoid. 


How do you prepare? Watch my free webinar and training. It’s www.JayConner.com/ForeclosureWebinar. Go watch that webinar. Any kind of questions you can think of. There'll be a way for you to reach back out to us. On the webinar, you'll learn about how you can get the letters, use the letters, and the whole tracking process. 


How do you prepare? Get educated by the right person. Aain, we've been doing it nonstop since 2004. Even though there's been a stay over the past year on foreclosures, we still track them.


Jay Conner (19:55):

I knew foreclosure will come on the record, but it won't go through the process. We stayed on top of it by still tracking every foreclosure, even though they've got it on pause. 


How do you prepare? Get educated, also learn about private money because you'll need private money if you buy it as a bank owned. 


Get my book at www.JayConner.com/Book. We'll ship that book out to you as well. 


Jay Conner (20:31):

Get educated, get prepared, read the book, take the webinar. We also have a live event coming up in a month or two.


Scott Paton(20:41):

Yes. It's right around the corner. The next one is on June 23rd, 24th and 25th. You're in Eastern North Carolina. So that's coming right around the corner.




Scott Paton (20:53):

That's a big way to get educated, rub shoulders with Jay and learn everything. I mean, the event is amazing. You learn everything there as well.


Jay Conner (21:03):

Awesome. Well, Scott, thank you so much for joining me on this episode. I appreciate it.


Scott Paton (21:09):

My pleasure. I look forward to coming on again and again.


Jay Conner (21:13):

Sounds good. Well, there you have it folks. This wraps up another episode of Real Estate Investing with Jay Conner. 


I'm Jay Conner, your host, and The Private Money Authority here's wishing you all the best and to taking your real estate investing business to the next level. I'll see you on the next show.

Virtual Wholesaling in Real Estate with Jay Conner & Jerry Green

Jerry Green joins Jay in today’s show of Real Estate Investing with Jay Conner.

Jerry is a native of Ohio and currently lives in Germantown Ohio, with his wife of 17 years and their 4 children.

He started in the REI Business in 1994 after going through bankruptcy in Springfield Ohio. He began by wholesaling properties and then merged into Fix and Flips.

Since that time he has been involved with doing over 1,500 deals including fix and flips of single and multifamily rentals, and commercial properties.

He soon realized there was a big difference between just being in REI and actually running a real business. So after multiple failures, millions of dollars in mistakes, and through personal tragedy, he was able to build a true, scalable, REI Business.

Now he works as the CEO of his REI Business but is operationally removed from the business as a whole. He does a high volume of wholesale deals, which are all done Virtually.

Jerry now spends his time helping others learn the REI Business. He teaches them how to build and scale their businesses and shows them how to master their Acquisition skills.

Timestamp:

0:01 – Teaser: “ Get Ready To Be Plugged Into The Money”

0:20 – Introduction

0:53 – Jay’s New Book: “Where To Get The Money Now” – https://www.JayConner.com/Book

2:03 – Today’s guest: Jerry Green

4:21 – The Jerry Green Story

7:45 – What is a wholesale deal?

10:48 – How do you find your deals?

12:08 – How do you find sellers?

12:35 – What type of lists do you use when using the direct mail strategy?

13:55 – Secrets in writing postcards to receive a good response.

17:18 – Getting to know your acquisition agent.

19:32 – Steps by steps guide in running a successful virtual wholesaling business

23:44 – What is your arrangement with the home inspector when they estimate repairs?

29:08 – https://www.TheJerryGreen.com – connect with Jerry Green

Real Estate Cashflow Conference: https://jaysliveevent.com/live/?oprid=&ref=42135

Free Webinar: http://bit.ly/jaymoneypodcast

Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $64,000 per deal.

#RealEstate #PrivateMoney #FlipYourHouse

What is Real Estate Investing? Live Cashflow Conference https://youtu.be/QyeBbDOF4wo

Channel:

https://www.youtube.com/channel/UCZfl6O7pRhyX5R-rRuSnK6w

RSS Feed:

https://realestateinvestingdeals.mypodcastworld.com/rss2.xml

Google Play:

https://music.youtube.com/googleplaymusic#/ps/Ihrzsai7jo7awj2e7nhhwfsv47y

iTunes:

https://podcasts.apple.com/ca/podcast/real-estate-investing-jay-conner-private-money-authority/id1377723034

Listen to our Podcast:

https://realestateinvestingdeals.mypodcastworld.com/11071/virtual-wholesaling-in-real-estate-with-jay-conner-jerry-green

-----------------------------

Jay Conner (00:01):

Welcome to Real Estate Investing with Jay Conner! I'm Jay Conner known as the Private Money Authority. I want to welcome you to another episode. If you're brand new, a very special welcome to you here on the show. We talk about all things real estate investing from finding deals, to getting your deals funded, to automating your business, to selling houses fast. 


We talk about single family houses, commercial deals, self storage, land. You name it. Before I bring on my special guests today. I've got a free gift for you for tuning in here to the episode.  


I just recently released my brand new book, entitled “Where To Get The Money Now.” The subtitle is, “How and Where to Get Money for your Real Estate Deals Without Relying on Traditional or Hard Money Lenders.”


Jay Conner (01:14):

You can either go to Amazon, get it and pay 20 bucks, or you can get it from me for free. I've got a special website for you. After the show go to www.JayConner.com/Book


I'm going to be totally transparent. I am going to ask you to cover a couple of bucks for shipping and handling, but the book is free. I think you'll get a lot out of it. 


Well, if you've been tuning into the show for any length of time, you know that I have amazing guests that come here onto the show. By the way, if you are tuning in on YouTube or Facebook or whatever for this live episode you're welcome to type in any comments or questions in the chat for either myself or my special guest.


Jay Conner (02:05):

My special guest today is a native of Ohio currently lives in Germantown with his wife of 17 years. They had four wonderful children when he started in the real estate investing business all the way back in 1994, after going through bankruptcy. 


He began in the real estate investing business by wholesaling properties. Then he merged into fix and flips. Since that time he's been involved in over 1500 deals, including fix and flips of single and multifamily rentals and commercial properties as well. They soon realized there's a big difference between just being in real estate investing and actually running a real business. After multiple failures, millions of dollars in mistakes and through personal tragedy, he was able to now build a true, scalable real estate investing business. 


The CEO of his real estate investing business, he does a very high volume of wholesale deals, which are all done virtually. He now spends his time helping others learn the real estate investing business, teaches them how to build and scale businesses and shows them how to master their acquisition skills. 


With that, I'm excited to welcome to my good friend and fellow Mastermind member, Mr. Jerry Green!


Jerry Green (03:33):

Jay, What is up, man? Thank you, Jay. Thanks for letting me come on, buddy.


Jay Conner (03:39):

Jerry let's start out. I want to talk about wholesaling virtual deals with you because you're an expert at that. You've done a lot of fixes and flips. Of course, I've done a lot of those as well, too. We've got a lot in common, but first of all, let's let everybody hear your story. What is the Jerry Green story?


Jerry Green (04:27):

Let me take it back a little bit, Jay, on things. As you said there, I started in the business in 1994 going on 27 years. I was cut out. I always say I was put into the business and I was put in a position where I went through a bankruptcy back in about 1993. 


I was in a place where I literally had zero income on things. If you remember back in those days Jay, we didn't get notices on our phones and social media sites like Facebook or anything else about events or anybody offering anything. It was pretty just well on TV and in the newspaper.


Jerry Green (05:18):

I heard about a real estate seminar in Cincinnati, Ohio. It was  Charles Gibbons back in those days. I went to that event and sat there for three days. I listened to a lot of different things and realized that I really wanted to do this business. 


But at the same time like anybody else in this business when you first get started your wondering how can this be true? How can you do this? I left that event trying to think of what I wanted to do. One of the things I went back and did was asked my family what I should do. What do you think they told me to do? “Go out and get a job”.


Jay Conner (05:56):

Right? That real estate investing thing is a scam, nothing to it.


Jerry Green (06:03):

A hundred percent.


Jay Conner (06:03):

You're gonna lose your money and we call them the “naysayers”


Jerry Green (06:07):

Hundred percent. That's exactly what they said. “Go out and get a job.” 


Then I said, “Okay, other people can do this. Why can't I do it at the same time, I thought, what do I have to lose? I just lost it all.” 


I decided to really try to drill down on this. The interesting thing too Jay is I ended up hiring a mentor right after that, when I met at the three-day event. And that's how I got started in the business.


Jerry Green (06:49):

Then I started focusing on how to generate cash cause I'd take care of my family. I need to put food on the table. I started going out and wholesaling. This was over in Springfield, Ohio. I literally went out and just started hitting the ground, running from real property, the property on things. I’m in total grind mode. 


I was just finding deals, wholesale them. Cause I had to always call it chunk money. I had to put those chances to the bank so I could take care of my obligations. That's really how it all started. I started building from there and just continued to grow. Then I got into the rehab side of the business, continued to grow that and went through a lot of different developments over the years as I moved forward. I'm evolving and making a lot of mistakes. 


Jay Conner (07:42):

I can relate to that, Jerry, for sure. Let's go ahead and start taking a dive into virtual wholesaling just to make sure everybody understands what we're talking about because some people have different definitions of wholesaling. What is your definition of a wholesale deal? What's it look like?


Jerry Green (08:00):

A wholesale deal to me is really just looking at acquiring the deal. Now, a couple of different things in this Jay. One, I can turn around and just control the deal with a contractor purchase or option to purchase. Then I can assign my rights in that agreement to another party.  If somebody just steps into my shoes and takes over that and all they do is pay me basically what we call an assignment fee for putting that deal together. The second way that we can call wholesale too, is we can do what we call a double close.


Jay Conner (08:38):

Right.


Jay Conner (09:16):

The buyers of your wholesale deals are other real estate investors. That may be a landlord. It may be a rehabber. As you said, you're gonna leave enough meat on the bone. The words are enough profit for the other real estate investor that you're either assigning to or selling to. For them to do what we call taking the deal down and seeing it right on through to the end, is that right?


Jerry Green (09:42):

In today's market,we're finding a lot of our buyers to be our owner occupants.


Jerry Green (09:49):

Because everybody thinks the owner occupant doesn't have that cash. You gotta throw that out of your head. There's a lot of them walking around with a lot of cash and I love them even better than the investors because they'll pay more money.


Jay Conner (10:06):

Exactly, the area that you're investing in when you're doing the virtual wholesaling, how many different markets are you in?


Jerry Green (10:17):

We're in Ohio and Kentucky. We're also doing some deals in New Mexico and in some in Indiana as well. Our goal is to add two markets per quarter.


Jay Conner (10:35):

Wow. You're really going to be scaling this business. In a moment, I want us to talk about the steps involved in doing the virtual wholesaling business.


But before that, whether you're wholesaling, staying in the deal, rehabbing whatever you're doing, regardless of the business model that you've got, you have to find the deals.


Jerry Green (11:00):

Absolutely.


Jay Conner (11:00):

Right. Somebody's got to find the deals. I've been full time since 2003, you've got nine more years on me. But since 2003 until today, I don't recall it being as challenging as it is today to actually find the deals because of low inventory. Right?


Jay Conner (11:25):

I don't know about your market, but I assume you're facing some of the same challenges on low inventory, right?


Jerry Green (11:29):

The supply and demand is definitely affecting things. What's interesting Jay too though, is that we are very aggressive on the marketing side. We are constantly pulling those leads out. All the different markets we work with them. We're heavily hitting the marketing component over and over again. That's one thing we're really good at. Also we're very good on the follow-up. My acquisitions team is constantly working. And we have a marketing side of the business too.


Jay Conner (12:08):

What's working the best for you and your team these days on finding sellers?


I want to make sure all the listeners understand this too, you've got to test each market. They are a little bit different. But for the last 20 years, the best producer for us has been direct mail.


Jay Conner (12:34):

Interesting. What type of lists do you like to direct mail to?


Jerry Green (12:40):

We do absentee homeowners. What really worked really well for us and I teach this to a lot of my students so as not to complicate things? Don't put a ton of filters on things, keep it very basic. 


We do the absentee homeowners and then that's our big bulk list. We're hitting that every single week. We do two mail drops per week. It's constantly boom, boom, boom, over and over again. That becomes our foundational piece of marketing. 


Everybody has to have a foundational piece. On top of that, we'll do cold calling. We also do additional specialty lists, like probates, inherited type lists or delinquent taxes. We do those more with letters going out and the rest is all postcards. That creates a pretty consistent flow we're averaging probably right around a hundred leads or more a week.


Jay Conner (13:50):

Wow. That's a lot of leads. Fantastic. Any secret sauce to share on the look of your postcard or what the postcard says? How do you get such a good response to it?


Jerry Green (14:07):

Keep it very simple and work off of principle. When it comes to marketing like this, you have what we call controllers, and you don't want to go in and change something completely. Like some people go and they say, well, this postcard doesn't work. Some change everything. Well, sometimes it might be just changing color a little bit, not changing everything. 


The whole message is to get more attention. We rotate about four or five different cards through the cycle. Don't get to the point where you become too complacent, anywhere from three to five different cards. Do a rotation around on things, and then try to use something different that really sticks out. One of our best performing cards, and a lot of people wouldn't believe this, it’s a black postcard with white letters and it sticks out from the rest.


Jay Conner (15:07):

I got you. You mailed to the same list. You say three to five times, is that like one drop per month to that list?


Jerry Green (15:16):

We do something unique on this, Jay. We do a rotation around what we call “a zone”,  different zones. Picture this, and this is great for anybody. We go into any market. If you’re doing this in your backyard, that's fine. You basically create that to be your farm area. Then we break that farm area up into zones. What we've learned is we do a rotation of our mail around those zones. What I've found is that a lot of people, especially people that are on limited budgets on marketing, we’ll tell them, mail the same list over and over again.


Jerry Green (16:11):

How do you know the list is even a performing list and they can burn all the marketing budget. We do a rotation and when we see that the rotation works really well because then we can see some traction of which zone is performing. Whichever one is performing the best. We hit a second round on that one and then it goes the same way. We're just working around like a clock. And it works very well. We've been doing that for over 20 years. We have consistently stayed close to one and a half to 2% response rate.


Jay Conner (16:44):

When you are using direct mailing to a market, how many would you say you need to be able to have in that market to mail to, for the numbers to work?


Jerry Green (16:58):

I think that you're looking at, if you can get up somewhere on a list of around, even on the small market 15,000 to 20,000, that's when you can pull some deals out of that.


Jay Conner (17:16):

I got you. Very good. Now, one thing that you mentioned in your bio as I was reading over that, is you have really mastered working with an acquisitionist. Finding acquisition is getting acquisitionist trained. How about telling everybody what is an acquisitionist and what kind of responsibilities they have.


Jerry Green (17:44):

Absolutely. We hire people to come on as what we consider to be acquisition reps within our organization. Those acquisition reps, when they come on board, their whole focus is to bring deals into the pipeline. We have metrics that we look at on a daily basis. My COO Ashley, she meets with the team on a zoom and she gets on there every single morning. She looks at the metrics and looks for acquisitions. 


We're looking at the number of calls, in the number of connections and offers that they're making. Our success formula is following a sales process. If they are following my sales process and they've been trained in that, then they should average one contract out of every five offers.


Jerry Green (19:09):

Then what we can do is reverse engineer that. Based on that, they should start looking at the number of contracts per month. So it's not uncommon for us to bring in 30 contracts in a month.


Jay Conner (19:26):

I got it. Fantastic. What's the checklist or what's the steps to having and running a successful virtual wholesaling business? What are the integral parts moving parts?


Jerry Green (19:46):

I think the number one thing, Jay, right out the gate is first of all, it's the mindset piece. That people are willing to understand that you can put deals together right over the phone with somebody that is a big limiting belief for a lot of people. 


I was in the same boat for many years because I did all the acquisitions myself. I went on thousands of appointments. And I realized something, if I can do this in the field, why couldn't I do this virtually? What really tied it down to was this whole virtual side of things was that when you go into a sales process, the biggest problem with most people is they stop the sales process.


Jerry Green (20:45):

If you think about it, we're talking to a seller on the phone and then we have a great connection with them. We're flowing through things. Then also we pull back to set up an appointment to take a look at the property. What I've learned and I teach my team as well as others about this is to continue the flow of the sales process. What we do then is continue meeting with you in person. And we just do that virtually. 


For me, that's one of the key things right out of the gate. The mindset is going. You've got to change that. Then you've got to understand your metrics too. That's a big component of things. And I know some of you listeners on here might just be doing nothing themselves.


Jerry Green (21:38):

That's fine. Still measure your results. Because if you measure those on a daily basis, you're going to understand where you need to improve. What I find is most of the time it's tied in to just either not enough leads or it's a lack of something in the sales process that you're skipping a step. But if you really work on that, you can do this from anywhere. 


Then the other component I look at is understanding the operational side of the business. When it comes to wholesaling you think about it's just a matter of executing everything on a virtual basis instead of doing it in person. I look at it as a production line process. That's how we look at our business. We look at it, here's an assembly line that we have to keep going.


Jerry Green (22:37):

We look at anybody that's starting in the virtual wholesaling side. You just start looking at all the different moving parts within that business. What you started looking at is how we can basically execute that without us personally, being involved in every area. We just start assigning out to me, but we have some BA's maybe we have like if we're doing a completely different market, we set up somebody else to be boots on the ground.  Where they'll go out to the properties we have found. One of our big things is we just hire local inspectors, wherever we go. They go out and they become our eyes for the property.


Jay Conner (23:23):

You hire home inspectors, but you're not ordering a home in a traditional home inspection. That's really a brilliant idea. I mean, who else better to look at a property than a home inspector.


Jay Conner (23:43):

But what's your arrangement look like with the home inspectors? When do they become your eyes for something like estimating repairs?


Jerry Green (23:52):

We have a report already made up: they just fill that document out. We have a whole inspection process that we share with our students. Like they go in, we give them the ad that they run. They find people that way. Then we have a little agreement with them that they sign with the inspector and then we have a document they fill out. We also detail on there, how many pictures and what pictures to take. We require a minimum, a hundred photos and everything is submitted electronically. This is done through that process over and over again.


Jay Conner (24:40):

What is your criteria? What has to happen for it to now trigger and say, okay, we need our home inspector to go look at this house?


Jerry Green (24:59):

We use a house inspector to do that on every single deal, Jay.


Jay Conner (25:03):

Whether the numbers look like they make sense or not.


Jerry Green (25:05):

We have the acquisitions team that uses a range calculator into our system.  All we do is they go in, they get a lead, comes in, they pull up the evaluation. 


Example, you're the seller on the phone and I'm talking to you right now. I'm pulling up evaluations. All they do is plug in the number into our deal range calculator then it spits out a range. When that deal falls in with that range, they have a green light to lock it up. Then my COO never looks at anything until it's under contract. If she approves it, then it goes to the next step in the production line and an inspection is dispatched out. Those inspections, Jay, typically our average pay on those are $75.


Jay Conner (25:56):

Okay. Well, you read my mind. I was gonna ask, how much are you paying the home inspectors to do this? This report? My guess is they're probably not there at the property or the house more than 30 minutes, probably less than that.


Jerry Green (26:11):

Right. Typically it's total time in and out is about 40 minutes.


Jay Conner (26:17):

Yes because it's pretty easy to determine once your home inspector understands what you're looking for. It's pretty quick to assess. Does it need a roof? Does it need a HPHD? Does it need flooring? Does it need interior paint? Doesn't need exterior paint, right?


Jerry Green (26:34):

Yes, absolutely. Then what happens is once that comes back in it’s now a deal. It comes back in after an inspection and then it's notified to my transaction coordinator. Then what Ashley does with the team is she reviews two or three deals a week. Whatever is set in the pipeline she does a review in each deal for about 15 minutes then if it's okay,  it's now pushed out to our buyers.


Jay Conner (27:03):

That's awesome. Let's see, here Dan asked a question and I think you just sort of answered. His question is “Jerry, are you using the same specifications, whether your inspector that he or she would have used with mortgage companies”. 

You just answered that, they have a different report that they fill out.


Jerry Green (27:21):

Yes. We keep things simple.


Jay Conner (27:23):

And it won't probably take nearly as long for them to fill that report out.


Jerry Green (27:29):

And it works. I always tell people too, it doesn't really matter if you're buying the whole, if you're buying the fix and flip, the initial part of the process is all the same. Just your exit strategy on the other end is your decision.


Jerry Green (28:29):

Here's something I'll do for you and your listeners, Jay. I'll provide you the information for the home inspector of our little package. Would you like that?


Jay Conner (28:49):

Wonderful. Sure. That would be very valuable. Well, with that in mind, Jerry for those that want to continue the conversation with you about virtual wholesaling and all that kind of stuff, and to take you up on your offer of the checklist that your home inspector uses, how can they continue the conversation with you?


Jerry Green (29:09):

They can reach out to me  through my website. It's www.TheJerryGreen.com  


I do acquisitions training and I do systems and operations of that too. In fact, I'm doing one next week here, right in my office. I have a group of people come in. We take two days through a complete set up of how we do our business on a day-to-day basis and kind of complete immersion. 


Jay Conner (29:42):

You can also reach me out on Facebook. It’s Jerry Green here in Germantown, Ohio. 

Hit me up on that or look for me on Instagram @TheJerryGreen.


Jay Conner (29:51):

For those of you that are only listening Jerry spells his last name, G R E E N. There's no E on the end of it.


Jerry Green (30:01):

Yes.no E.


Jay Conner (30:03):

www.TheJerryGreen.com Jerry, thank you so much for coming on the show and offering the training and the free gift to everybody.


Jerry Green (30:16):

Absolutely. I'm always willing to help and that's what I enjoy doing, my friend.


Jay Conner (30:21):

That's awesome. Well, thanks again, Jerry. I look forward to seeing you at one of our upcoming Mastermind meetings.


Jerry Green (30:27):

All right, buddy. Sounds good.


Jay Conner (30:29):

All right. Well, there you have it folks. Another episode of Real Estate Investing with Jay Conner.  


It’s Jay Conner, the Private Money Authority wishing you all the best and here is to taking your business to the next level. We'll see you on the next show.