Discover 10 Steps to Buy Your First BIG Real Estate Deal | Street Smart Investor

https://streetsmartinvestor.com/trusts/discover-10-steps-to-buy-your-first-big-real-estate-deal-street-smart-investor/

Let’s talk about the 10 Steps to Buy Your First BIG Real Estate Deal.

First step: Get Committed!

To be successful in the real estate business is to embrace the word commitment. When you believe that success in real estate is possible and you embrace that it can happen for you then you are truly committed.

In the upcoming weeks, I will be discussing the other steps you need to know when you buy your first BIG real estate deal.

Timestamps:

0:01 – Introduction – “Are You Ready For Your First Real Estate Deal?”

0:28 – Lou’s wins of the week

3:17 – New Mindset, New Result: Millionaire Jumpstart Event – Pittsburgh, PA

10:05 – Tucker Day 2021 – Get Connected with Your Community

16:54 – 10 Steps to Buy Your First BIG Real Estate Deal

17:53 – Step #1: Get Committed

23:15 – Ask Lou anything about real estate

24:40 – What do you do when you commit to something but it’s not working?

28:41 – https://www.WealthBuilderWorkshop.Online – One-day training for only $1 on September 18th, 2021

33:07 – Success Stories Through Commitment

35:35 – Lou’s parting message

If you are JUST getting started in real estate investing, you NEED to attend my ONE-DAY virtual training. I teach it LIVE over ZOOM, and it’s only $1 (yes, one dollar) for SIX HOURS of solid how-to training! https://www.wealthbuilderworkshop.online

If you’re ready for a more in-depth experience, then you owe it to yourself to investigate my THREE- DAY Millionaire Jumpstart Event. I host it four times a year in various locations, and you can attend LIVE and in person. I’ll be your coach all three days.

Find out more at https://millionairejumpstart.com/

You’ll discover how to start investing in real estate (or do it easier and more profitably) at either Wealth Builder Workshop or Millionaire Jumpstart.

Need help deciding which power-packed “one-of-a-kind” training on making money in real estate investing is best for you!

Call 1-800-578-8580 or visit us online at https://www.streetsmartinvestor.com

Visit our YouTube Channel: https://www.youtube.com/user/StreetSmartInvestor

Listen to our Podcast:

https://streetsmart.mypodcastworld.com/11307/discover-10-steps-to-buy-your-first-big-real-estate-deal-street-smart-investor

Discover 10 Steps to Buy Your First BIG Real Estate Deal

Lou Brown

Hello. I’m Lou Brown, author of the book, “Doing Good While Doing Well,” a guide on how real estate investors can make a difference and help others. And that’s exactly what this past week has been about. We’ve had some great wins over the last couple of weeks. One was I got to go to Michigan and not only see my son and daughter-in-law, but Janice and I also got to see our newborn grandbaby who’s 10 months old now. And I not only have a couple of pictures of that, but I’ve got some other pictures I think you’re going to be interested in as wins of the week that you definitely can enjoy now.

We got to see this wonderful, beautiful baby girl, Emily. She was just fantastic. And we spent some good time with her and her parents. She’s a doll!  Isn’t she just delightful? And of course, we got to enjoy the vineyards while we were there, too, and test out some of the good stuff that was coming out of those beautiful vineyards. Man, it was just incredible. I got to see this lighthouse that’s on the 45th Parallel, halfway between the North Pole and the equator. How interesting that was, a real estate deal, I’ll tell you. They offered the guy that had worked there for, like, 30 years.

They offered him that lighthouse for $1 and he turned them down. He said he was sick and tired of that place. So he went into disrepair. Some people got it. They said it’s worth well over a million dollars. Now, isn’t that interesting that he turned down such a delightful place? We also got to see Traverse City with our daughter-in-law, Janessa, and got to see that beautiful Lake Michigan. Hey, the same old thinking gets you the same old results. A new mindset gets you new results. And so the other win of the week was this past weekend. We ended our Millionaire Jumpstart in Pittsburgh, Pennsylvania. What a fantastic place. We had a great turnout of people from all over the country – California, New York, New Jersey, Florida. We had people from everywhere join us for this great, live event. So even though we had people online, it was no big deal. 

We were there in the room together and having such a wonderful experience, no doubt about it. People from all ages, all walks of life. Our oldest was someone at 83, who joined us there at the event. And we had young people, too. And Rafael, one of our great CAHPs in the Pittsburgh, Pennsylvania area, too, was there. Hey, Albert Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” So we had people that were taking action while they were there. And man, we had so much excitement. You’re just seeing a quick view, lots of candid shots that occurred while we were there at the event. We had some great VIPs that went to dinner with us. Lots of the team were there, Certified Affordable Housing Providers were present to also help out with the event. And it was very, very exciting. We had Amy, she became a Certified Affordable Housing Provider.

While she was there, she was recognized at the event. We had a lot of great folks who joined us, no doubt about it. And I didn’t have a chance to pare down the slides. So I’m just showing you a lot of the activities that happened while we were there. So if you haven’t been to a Lou Brown event yet, you should definitely join soon. If you’ve been to a Millionaire Jumpstart, we always invite you to come back because you’re going to pick up and hear things you’ve never heard before. There’s no doubt about it. You’re going to pick up new information, things that you just didn’t think about. We always talk about today’s environment, today’s business, and what’s going on out there in the real world.

Now we recognized a lot of Certified Affordable Housing Providers while we were there. Yes, people treat this as continuing education, and sure enough, we had lots of folks. You can see them holding a very special certificate of acknowledgement and accomplishment that we provided to them as part of this event. So these were all CAHPs that attended the event. In addition to the ones that became CAHPs, we got to hear from them and some great real estate deals, too, that they were sharing with the group that they’ve done since they joined us and become Certified Affordable Housing Providers. We got to go to an amazing restaurant at the top of Pittsburgh. Let me tell you on the incline, what a terrific and beautiful city. If you haven’t been to Pittsburgh, you got to get there sometime because it was really an exciting event.

We had a special dinner for our VIPs and, oh my, we just had a great experience with all of them. We had some guests that were just inspiring to everyone else who was there. Certainly we had some support and our team was there to support and cause things to happen. If you haven’t been to a Lou Brown event, you will find that it is absolutely electric. There’s a lot of cool things.  

If you’re not sure what CAHP is, you can go to CertifiedAffordableHousingProvider.com. You can check out that website and you’ll be amazed at some of the great things that we do for our CAHPs and what our CAHPs do for their own communities. Doing good while doing well is what we are all about. And we know that when we do a good job getting our message to the market, then we have some amazing results! We absolutely love what’s happening out there in the world that’s caused by our Certified Affordable Housing Providers, who are really super people. And they’re causing really great businesses to occur for themselves and their families as well. So nobody’s too old, nobody’s too young. Everybody has an opportunity to have a better life than the one they’ve got. In fact, one of the things that we did just this past Saturday was Tucker Day 2021.

One of the things I’ve been talking to you about on these trainings on Facebook and YouTube live is that you need to get connected with the community. And man did we do that this past Saturday, we had such an awesome event. There was a parade. They did an outstanding performance right in front of our booth. And you know, just really super things that you can do when you get connected to your community. You can see this is our booth, right over here to the left, where it says “Families In Homes.” I want you to see what happens when you get connected to the community. So we don’t just talk to you about doing that. We do that, as well, and leaders of the community absolutely appreciate everything that we’re doing.

They love it. And as a result of being right here on Main Street on Saturday, I got to spend some real quality time with the Mayor of the city, got to spend time with all the candidates that are running for office in the city, got to find out who they are. And more importantly, they got to find out who we are and what we do. I got some excitement going. I’ve gotten some calls today from people that picked up great information from us at our booth. And you know, during these opportunities where literally you’re face to face with people, you can talk to them about your membership program. And this is our Path To Home Ownership membership, where we have the bronze, silver, gold, and platinum levels. And we’ve walked people through what that is. We’ve shown them deals that we’ve done in the past, pictures of properties that we filled, and properties that are currently available.

And of course, no banks needed, I love this. I had a sign, “No banks needed” right in front of a bank. There is the PNC Bank and we’re out here on the street. The street had been closed down for the festival and take a look at that. “No banks needed” right in front of the bank. I just love that. And what we do and who we are is in full display at the booth there at Tucker Day. So know that even where you position yourself with your booth, you can actually get some extra real estate, which is what we did. We staked out this 5 spot five years ago and they always save this spot right on the corner of Main and First Streets in Tucker, so you couldn’t be at a better spot. And then on the backside of our booth facing the bank, we had our mission statement on there so people walking down that sidewalk would be able to see it.

Let me tell you something, what happened is one of the most interesting things, right? What happened was we were able to pick up not one, but 3 solid leads. One person who left the event, went to downtown Atlanta at least a half an hour away, looked at a house, came back to the event and actually told us he was interested. And he then went back on Sunday and said, yeah, definitely, he wanted to go ahead and get an application. We sent him an application through DocuSign. He spilled it out, “Listen, not wasting time, taking advantage of the opportunity.” That is exactly what we love, is action-takers. And we had two other people go visit another property that we’ve just gotten. So it’s really exciting when you’re able to show who you are and what you do in your community and imagine the lives that you’re changing.

So hopefully this will give you some inspiration when you become a Certified Affordable Housing Provider, or if you already are one, definitely find out where you can set up a booth and you can do that at Festivals.com and find out about festivals that are coming up in your local market. As you can see, it gets quite busy when we’re at these booths. You’ve got hundreds of people walking by. Ron helped us out there at the event, as well. We had the whole team, baby, and we’re the “We Buy Houses” guys, no doubt about it, but we’re also the Path To Home Ownership guys and the Certified Affordable Housing Providers. So getting our message out there and giving those brochures out is what it’s all about. So I just wanted you to have an opportunity to learn a little bit more about what we do when we connect with the community. In fact, what the mayor did is he took me to another booth.

He took me to a booth that was a nonprofit organization that actually helps people in distress and helps them to get out and move on with their lives. And he and I had a great conversation and I said that a lot of these people that are actually living in these extended living facilities, they’re paying $2,100 a month. I mean, our payments, our rent is so significantly less than that so if only we can just help people get out of those facilities. And I was talking to him about sponsorships and how nonprofits and foundations right there in the Tucker area actually could become sponsors for people in putting up their option fee or their down payment. And he was very intrigued by that idea. So there’s definitely some things that you can do to cause some things to happen in your community. And I just wanted to give you some inspiration to let you know, we had one of our quarterly vacations in the last two weeks. We had a 3-day event where a lot of lives were changed there. And then this past Saturday, we changed a lot of other people’s lives, just letting them know who we are and what we do in our local community. So you can have your cake and eat it, too. You can have everything that you want, and we want to help you get out of that job, working for somebody else. And you might be joining me today to learn more about real estate. So I’m going to cover that in the next segment.

Today’s topic is the overview of the 10 steps to buy your first big real estate deal. So the overview of what to do and how to do it. When I was looking at the 10 steps I had there, I realized this could actually be a series that I can do over the next 10 weeks because there’s so many good things that I wanted to say about each one of the different topics that it just didn’t make sense for me to just give you that list and say, “Good luck with that list.” I actually want to delve deeper into each one of those things. So the first one is about commitment. 

So I’ve got for you the word “commitment.” And that’s a noun and it’s the act of committing. The state of being committed. The act of committing, pledging, or engaging oneself. A pledge or promise, an obligation. We have made a commitment to pay our bills on time. Our servicemen have dedication and allegiance. They have a sincere commitment to their country. So those are some examples of the word commitment used in a sentence. And what I encourage you to do in being successful in real estate is to embrace that word, embrace that way of being, and that’s called ‘commitment,’ when you can actually say, in your soul, in your DNA, in your cellular structure, that you are committed to your outcome. So anytime there’s doubt, anytime you are concerned or fearful about the future and about it not working out, well – guess what – you are attracting the word ‘failure.’

And the last thing that interests me is the word ‘failure.’ We do not want to be a failure at anything we do. When you make the commitment to have something happen, then true movement occurs. And what I like to say is alignment, literally alignment with the universe, right? Alignment with the universe occurred. Why? Because you are clear about what you want. You’re clear about the outcome that you’re looking for. And so the first thing that’s needed in you being a success in real estate is to simply commit and note that no matter what, and no matter how long it takes, you’re committed to the outcome. Some people do take longer than others. And I will tell you, there’s only one reason. And that is fear. When you are uncomfortable that you don’t have all the knowledge necessary, or you’re not comfortable that you have the support necessary to help you be a success.

Then what happens is that little retreat, that big doubt, which you might call it a small doubt, but who is in control? It’s your subconscious that’s in control. So if you’ve got that little screaming person going on in your ears, telling you this is not going to work out and you’re wasting your time and you’re wasting your money, well, what’s happening is that you’re letting it feed the outcome. So I want you to get rid of those fears, get rid of those concerns, get rid of that lack of support. You doubt that the support is there. Well, we’ve supported many people in becoming multimillionaires in this business. In fact, I recently talked about it in another video’s wins of the week when I was talking about inducting 7 new people into our Millionaires Club. And I’m not talking about one millionaires. They, literally, are multimillionaires, having started with me at ground zero, no real estate, and now they are multimillionaires in this business.

So that’s my hobby. My hobby is making millionaires and I love it. I love paying it forward. We’ve been so blessed in this business. It has been an absolute joy, pleasure, and exciting journey to create this opportunity called Certified Affordable Housing Provider. And we have so many of our licensees that have helped us to build that brand and have been a part of creating the offer that we have in the marketplace called the Path To Home Ownership. So we’re so excited that you have the opportunity for that to occur and as a result, millionaires occur. So when you are clear that that’s possible and you embrace that, it can happen for you. Then you are truly committed to the outcome. You’re not going anywhere. 

You put the blinders on. It occurs to you because of one word. And that is “commitment.” So congratulations, grab onto that first step and embrace that. I look forward to seeing you at the top. Now in our next segment, we’re going to be doing questions and definitely if you have any questions at all, ask away. If you have any questions at all, you have the opportunity to ask it here. We also have an opportunity for our licensees that own the House Monster or the Whole Enchilada, Jr. or any of our systems. They join us on Sunday night and then we do about an hour and a half session on our Sunday nights where we answer questions and go deeper into aspects of the training. So if you are not yet an owner of any of our systems, we would love to invite you to join us on those Sunday night calls because we can definitely support you on that. And you’re always welcome to call our number +1-800-578-8580. Scott, do you have any questions for me? 

Scott Paton

00:24:20

Hey, Lou. Yeah, we’ve got one question. It’s from Mary in Pittsburgh, who was at your Millionaire Jumpstart. And her question is, “What do you do when you commit to something, but it just isn’t working and you get very frustrated?” 

Lou Brown

00:24:48

Ah, what do you do when you commit to something and it’s not working? Well, I want you to revisit – what are you telling yourself? Are you telling yourself that this is going to work out? Are you telling yourself this might not work out or this is not working out? Well, I promise you that when you make the right commitment, breakthroughs happen. So for example, I used to watch TV a lot. I used to let it absorb a lot of my time. Other people are very committed to their Facebook and they’re very committed to their Instagram. And they’re very committed to a lot of things that are going on that have absolutely nothing to do with helping them advance their future. So, be careful about the commitments that you’ve already made. So one of the things that I know is a terrific distraction is that thing called “a television.”

In fact, they tell you exactly what it is. It’s “tell-a-vision” and guess what? It’s not your vision. It’s someone else’s vision that they want to tell you, and they even do it through something called a program. Have you ever noticed that they actually call it what it is? It’s a program and it’s programming. So they are programming you through a “tell-a-vision.” Well, what the heck do you need their vision for? You got your own vision. You need to make your own commitments and cut off a lot of time dedicated to boob tube. Why? Because you’ve got other things to do with your time. You Mary, see, we all have the same 24 hours and I have become so committed to one part of what I say to everyone at my events is that those 24 hours are all available for all of us. So when you make the right commitment, you will definitely get the outcome that you’re looking for. So think to yourself, what do I want? And then open up the time for that to actually occur. What else do you need to be doing to cause that to occur? Now that, my friend, is when you take your time and you make the proper commitment to the outcome that you’re looking for. Thanks, Mary, for that question.

Scott Paton

00:27:36

Yeah, that was brilliant. Lou, you remind me of the glass of water that’s full, right to the top. And now I want to do something new, but I can’t because the water is full. So you have to empty it and then make time for the things that are really important. And I think a lot of times, people don’t spend a couple hours on January 1st thinking, like, what do I want to accomplish in this next year? And what am I willing to give up to accomplish it?

Lou Brown

00:28:05

That’s a beautiful thing, Scott. Thank you for saying that. Yeah. What are you willing to cause in your life to happen in order for something else to happen? And you know the saying that that does not occur naturally, right? One of my favorite sayings is that opportunities do not occur naturally, you have to cause it to occur. So it’s your involvement in causing it to occur that actually creates the opportunity.

Scott Paton

00:28:36

So this sort of ties into a question Erica had, which is, “When is your next event, Lou?” but it also applies into the topic of commitment, which is, “If you’re committed to a successful real estate business investing in real estate, Lou, what should people do?”

Lou Brown

00:28:55

Well, you know what, today we’re actually talking about Number 1 of a 10-part series and commitment is definitely about getting education as well. So learning this business does require some tools, training, technology, and team. Those are my 4 Ts of success. And one of the great things is that you’ve got the opportunity to learn that in a one-day training that I’m doing on September the 18th for $1. Can you believe it? A one-day training for $1 with Lou? Yes, it’s the WealthBuilderWorkshop.online. It is a terrific event, if I do say so myself, I will give a lot of information in there. No doubt, you will come away with some brilliant steps to take in your business. And no doubt that you’ll get some great value because I’m going to give you some downloads in advance of the event as well that you’ll print out at home.

Now this is all online. You don’t have to get on any planes, trains, and automobiles to come see me. We’re going to be together like I’m in your living room. And I do want you to be prepared to have that camera on so we can talk to each other. We can see each other. It’s so much more interesting when I can actually see everybody that’s attending and be able to connect in real time with you and have a conversation. So we do this from 10:00 AM to 6:00 PM. Another bonus session that we do afterwards is our Happy Hour where you can definitely have an opportunity to learn a lot more. Now these are Eastern times, 10:00 AM Eastern to 7:00 PM Eastern time. So if you’re on the West Coast, you’ll still have the afternoon. If you’re on the East Coast, I’ve given you the morning before we get started, but hey, let’s get hunkered down.

Try to be there during the entire event because I give nonstop information from the beginning to the very end. Now I’m going to be talking about how to find your buyer before you even buy so you’re not going to be taking any risk in this business, particularly if you’re just getting started, you might have that fear that might be stopping you, that might be interrupting your commitment to the business and just know that as a result of having that customer already in advance. So I’m going to be teaching you how to market for that customer, how to screen that customer, what you’re looking for with that customer. Lot of steps in that process and the marketing to get that customer in the first place. And then we’re going to be talking in the afternoon about trusts, land trusts, and personal property trusts. Something that most people don’t know anything about.

It’s almost 100% new information. Many times you’re coming to an event. You’ve got information you expect to maybe get. If you get lucky, you’ll get 10% more on top of what you already know. Well, when we get to trust, it’s like 100% new information for many of you. So definitely you want to attend the Trusts session. So just get on board and get registered at WealthBuilderWorkshop.online. I’m charging a whole dollar for you to be there the whole day so you have nothing to lose. Goodness! If I’m not worth a dollar, I’m not worth anything, right? So I promise you that it’s a thousand dollar Lou-good education. I mean solidly good. If education is worth about a thousand dollars a day. And so imagine that you’re getting that for just $1. I expect you to have some great takeaways when you come away from the event. 

Scott Paton

00:32:59

So, Lou, we’re going to wrap it all up as we’ve covered everybody’s questions. But I wanted to ask you if  you have a story about someone who works with you or one of your students who showed a tremendous amount of commitment and got success because of it?

Lou Brown

00:33:27

Some of my favorite stories, Scott, are people who were really making very hard decisions. In other words, it wasn’t just a little bit of a commitment because they had plenty of money otherwise, but like they were down to their last dollar, so to speak, and they still made a decision. They made a commitment, but those folks have a very special place in my heart because they didn’t have any place to go. I mean, it’s sort of like burning the bridges behind you and you’re not going backwards. You’re not going backwards because you can’t afford to go backwards. There is no place called “backwards.” You, literally, have to go forward. You don’t have any choices when you enter that game. With that in mind, you have a lot more success. So I definitely have many stories like that.

I’ve got a foster mother with 5 children that joined me and I’ve got a lot of foster mothers now that I think about it. I’ve got 3 foster mothers with 5 children that have joined my program. And they’re great examples of that. You know, they really didn’t have the funds to get on board, but they did it anyway. And all 3 of them are still with me. All 3 of them now have multimillion dollar businesses. So I’m very proud of them. In fact, I give my book from time to time, but you guys can go to GetDoingGood.com to get a download of the “Doing Good While Doing Well” book. 

Scott Paton

00:35:29

Awesome, Lou. So any last words before we sign off today?

Lou Brown

00:35:37

Well, I just love that you joined me today and I love that you got a lesson. Number 1 in becoming a real estate investor is making a commitment. I hope I also reminded some old-time real estate investors of the same thing that sometimes we have to recommit to what we’re up to, to recommit to the steps that it takes to cause that to happen. So hopefully I’ve given you some inspiration today.

Renting Versus Buying - Hint: Never be a Renter!

https://streetsmartinvestor.com/trusts/renting-versus-buying-hint-never-be-a-renter/

Never pay rent again.

Rent has climbed 7% year-over-year and 5% since March (according to Zillow)! That is by no means a small jump, and the reasons behind it should come as no surprise.

With a surge in housing prices, mortgages continue to go up, causing landlords of newly purchased properties with a dilemma: raise the rents to meet the mortgage or keep rents low and throw away your profit entirely. Combine the above with rampant inflation we’ve been experiencing, and you have a perfect storm for higher and higher rents.

Investors are snapping up houses. Why? How does this impact future renters and homebuyers?

Timestamps:

0:01 – Introduction – “Renting vs Buying”

0:31 – Great things are happening in the real estate market

1:38 – Lou’s gift – “Doing Good While Doing Well” book

2:18 – Lou’s Wins of the Week

3:08 – MJS attendee shares his takeaways on the event

6:24 – Lou brings to everyone his real estate news

6:52 – Investor Home Purchases Hit Record, Surpassing Pre-Pandemic Levels – Redfin

11:00 – Real Estate is a stable place to invest your money

12:25 – Topic of the week: Never Pay Rent Again!

18:21 – https://www.WealthBuilderWorkshop.Online – One-day training for only $1 on September 18th

21:09 – Real people, Real stories – Testimonials to Lou’s Street Smart System – https://www.StreetSmartInvestor.com

31:45 – “Doing Good While Doing Well” – Free ebook copy of Lou’s book at https://www.GetDoingGood.com 

If you are JUST getting started in real estate investing, you NEED to attend my ONE-DAY virtual training. I teach it LIVE over ZOOM, and it’s only $1 (yes, one dollar) for SIX HOURS of solid how-to training! https://www.wealthbuilderworkshop.online

If you’re ready for a more in-depth experience, then you owe it to yourself to investigate my THREE- DAY Millionaire Jumpstart Event. I host it four times a year in various locations, and you can attend LIVE and in person. I’ll be your coach all three days. Find out more at https://millionairejumpstart.com/ 

Renting Versus Buying – Hint: Never be a Renter!

Lou Brown

00:00:12

It’s good that you’re here today and I’ve got so much good stuff that’s been happening in Street Smart as well as real estate. My goodness, what an amazing time that we live in. You might think that these are tumultuous times, but you know, so much money is made in upheaval. So much money is made in breakdowns. So much is made when there’s confusion in the marketplace. And right now we have that very thing going on. So people don’t know what to do. They don’t know how to do it. And I was just on with one of my coaching clients and they were talking about people coming in from California, selling 2-bedroom, 1-bath homes for a million dollars. They’re coming to Nashville, Tennessee and other places. And they’re seeing absolutely incredible, beautiful 5,000 square foot houses that they can buy for a million dollars.

And they’re going, “Holy cow! Life is different!” and that’s true. Different parts of the country, things are completely different. And that’s going to be part of the news that I’m going to share with you today, but let’s start with a gift I have for you today. So at the end of the event, I’m going to tell you how you can get my book, “Doing Good While Doing Well.” If you don’t have a copy of that, you should have a copy of that because it’s a book that we use with sellers. We’ll talk about that on another show, but wow, it’s absolutely a powerful tool to use, with both sellers and lenders, as well as private money financing of any kind and also with the mayor, city, council, county commission. Just lots of people that you connect with. I have a book and we’ve got that book put together.

It’s pretty amazing. So let’s talk about wins of the week. We had some amazing things happen last weekend with our Millionaire Jumpstart event in Pittsburgh, Pennsylvania. And what an awesome event, what an awesome city, what awesome people that came to the event for sure. We had a nucleus of people from the Pittsburgh and Pennsylvania area, but we also had people there from New York, California, Washington, Florida and just everywhere. And it was so exciting to have that nice group of folks in that setting we were in. Sure enough, it was an amazing experience. And I’m so glad we had that opportunity. In fact, let me share with you what one of the attendees shared with everybody while he was at the event. 

James Owens

00:03:29

Okay. So my name is James Owens. I’m from Las Vegas. I’m coming into this event. What I thought we were going to have is kind of like a sales pitch. I know that Lou is extremely polished and he’s definitely got sales experience and background and skills. And that’s what I thought we would have is a 3-day kind of a hype session. Something along those lines. What we actually found was over 40 pages, a typical set of notes in here on the very first day. Some people over 50 pages of notes on the first day, homework at night, when you come to this event, you’ve just got to plan on learning the entire time and putting in the work. Saturday night, I was up until almost midnight last night, finishing the homework and you say, “Oh yeah, I’ve got that.” But then when they say, “You’re going to do the homework on it,” you realize you don’t actually have it.

We had two calculators out, we’re working on it until we call it burning the midnight oil. Finally, what we’re walking away from here after 3 days feels like we’ve been here for a week. We’ve learned an absolute ton of things that we’re going to be able to go home and monetize and the amount of money that we’re going to save. And the mistakes that we’re going to avoid coming out of this weekend are going to be gifts that will last an absolute lifetime and will help make us more successful. Overall, people don’t realize how many things can take them out of the game because they don’t know what not to do. So just very thankful for this training, Lou’s training. And the entire team is just absolutely fantastic. The support you get, the family feel, everything you’re looking for is here. Not just one piece. The entire system is here.

Lou Brown

00:05:00

Yeah, baby! Wasn’t that awesome? James’ spiel was not scripted. He just came in and all of a sudden, boom, he just shared that amazing testimonial from the event. And I just love what he said. He expected a whole sell-a-thon. And he said that on the first day he had over 40 pages of notes and there were other people with over 50 pages of notes. I know another person had 27 pages of notes. So that’s just how much information they got because I’m all about the information. Look, I realized that if I’m the one who delivers true content, real content, when you come see me at a very inexpensive event, then you’re going to want to learn more from somebody who’s been there and done that. So I pour it out. 

Definitely, come to the Millionaire Jumpstart. If you’ve joined us a year or two or 10 years in the past, you should definitely come because you’re going to definitely hear some things that you’ve never heard before. You’re going to say, “I’ve never said them before,” and that’s okay because you just weren’t ready to hear them at another time. So pleased that I could share that and pleased that I could talk about today’s market, what’s happening now, and what my crystal ball shows of the possibilities of what’s coming. So sure enough, I think there’s some very interesting things coming and I’m going to cover that here in the news segment.

So, what’s the news of the week? Well, let me tell you something. There are some amazing things happening out there in the world. So investor home purchases hit record surpassing pre-pandemic levels. Now you might’ve heard that things are slowing down. You might’ve heard that things are just not the same as they were. I do believe that we are headed towards a downmarket, but I’ll tell you what the numbers are definitely out there. Investors took the housing market by storm in the second quarter. Now this is an article from Redfin and I’m going to be reading this off to you. “It is very likely that in the second quarter, investors bought over $49 billion worth of homes as the surging property prices and rental demand created opportunities for hefty profits.”

“Multi-family properties remain the most popular among investors, but single-family homes and condos are gaining steam. Relatively affordable metros, including Phoenix and Miami have jumped in popularity during the pandemic and are the top markets for investors. Real estate investors purchased 67,943 U.S. homes in the second quarter of 2021, the highest quarterly figure on record. That is up 15.1% from the prior quarter, up 106.7% from the second quarter of 2020. Investors bought a record $48.5 billion worth of homes in the second quarter, up from $38.9 billion in the prior quarter and $20.9 billion a year earlier. The typical homes that they purchased cost $439,600, which is 23.7% higher than a year earlier, amid surging housing prices. We define an investor as any institution or business that purchases residential real estate.”

“When we refer to a record in this report, the record dates back to the year 2000, scroll to the bottom two of this report to read the methodology.” So here is the graph that shows what’s happened from the year 2000, and then you can see it kind of spiked up 2005 to a little less than 60,000 homes. And where are we now? All the way over to the second quarter of 2021. Wow! It bursts through that at almost 70,000 homes. It’s actually 67,943 homes in the second quarter. That’s huge y’all. And so that means that investors are out there if you’re not aware, and if you have properties that you’d like to sell, well, I can put you in touch with some hedge funds that are definitely paying a premium right now. What you’d want to ask yourself is why is it that these institutional investors are paying a premium?

First of all, they get their money at very inexpensive rates. Secondly, there’s a lot of investors, meaning mom and pops, people with their own retirement money. There’s pension funds and so on. People who have lots and lots of cash and they want to put that cash to work. Sure enough, that’s exactly what they’re doing. They’re buying these single-family homes, and there’s a reason for that. It’s a stable place to put money in. So if you’re concerned about the stock market, which might be a good thing to be concerned about these days, if you’re concerned about many things, one of the great things is that when people purchase a home, even if the value goes down, they still tend to pay. Yes, in the last downturn, people did turn back their houses when they went upside down, but it was actually a small percentage compared to the overall market and compared to the number of people that continued to pay the mortgage, regardless of the fact that the property was worthless. And those people ended up winning because now of course, those properties are at a much higher value. So if they turn around and sell their properties, guess what? They’re in a great position. So think about that as we think about today’s news and what can happen in your real estate world.

So our topic of the week is “Never pay rent again.” How about that? And believe it or not, I’ve actually got a book by that name, “Never Pay Rent Again: The Path To Home Ownership.” This is the book that we give to our potential buyers. These are the folks that work with us to eventually end up with home ownership. And boy, let me tell you something, there’s a lot of people in our world right now that are very happy they met Lou Brown and Trust Properties because they were able to get what we call, “The Path To Home Ownership.” We gave them the opportunity to purchase a home on our Rent-To-Own plan. For the others, we gave them the  opportunity to own a home with our Owner-Finance or In-House Financing program. And it turned out to be fantastic for them because we gave them an option to purchase the property at our Rent-To-Own level.

And that option to purchase fixed the price for one year. And then after one year, the price began to appreciate by a half percent per month until they exercised their option to buy. Well, we’ve got some raving fans right now in our world. They joined our program and became members of the Path To Home Ownership plan. As a result of being a part of that, they improved their credit. They built up their down payment and they were actually in a position to go buy a different house than the one they were getting from us. And they were so thrilled, so happy because of the fact that they got with us and stuck with us, they were able to achieve their dreams of buying a property. Well, we’re not upset at all if they want to move on to another property.

In fact, we count those clients as platinum members of our program because the ultimate goal, the ultimate strategy is for them to end up with home ownership. By the way, if you have any questions today, we are going to be answering them. So just put them in the questions box and we’ll be more than happy to answer questions as soon as I’m finished with this chat about home ownership. Now we’ve had folks join us with the Rent-To-Own plan and other people are moving up the Path To Home Ownership. And they’re so happy that they join our program because included in their option to purchase is the fixed price with the increase if they go past the one year. Well, several of our people this year have exercised their option to purchase the property and in doing so, they actually are getting equity at that time.

We got one right now, he’s exercising his option to purchase. We optioned the property to him at around $109,000, and it’s now built up to about $115,000. And he’s so happy because currently the property is worth about $165,000. So he’s thrilled to be part of our program and also to move up that Path To Home Ownership and to do it with equity as well. So we’re so pleased that that’s happening for one of our clients this week. And we’ve had several others that have been able to do the same thing. So just know that when we are giving people the opportunity at home ownership, there’s something in it for both parties. We have a great customer living in the house. They take good care of the property. They’re improving the property to their specifications and their love. And they have a path to end up with ownership of that property.

We love that and we’d like to give that to other people. And we’d like to teach other entrepreneurs around the country how to build a business exactly as we’re doing. So you see, what’s happening out there in the world is that investors are snapping up homes like crazy, and they are planning to just rent those properties out. But we don’t like just mere rentals. In fact, we used to be landlords many, many moons ago and we decided we really didn’t enjoy landlording at all, but we did enjoy the Path To Home Ownership. We did enjoy having residents move into our homes and have the opportunity to end up with home ownership and sure enough, that’s exactly what’s happened for many, many folks in our world. And I’m very pleased to say that as founder of the program, “Certified Affordable Housing Provider,” we’ve got entrepreneurs all over the country offering the same program in their local market, and they are making a difference in their communities.

And it’s something I encourage all of you to do because it’s one thing to make money, it’s another thing to actually impact someone’s life and to cause someone’s life to be better. So hopefully that’s your goal, that’s your mission, and that’s your dream because that’s something that you can do for other people, helping them to achieve their mission, their goal, and their dream as well. So thank you for being a part of that. Thank you for listening to me talking about renting versus buying because renting versus buying is a whole other thing. In fact, next week, I’m going to be talking more about that, but I just wanted to give you this foundation of conversation around the possibilities that happen when you give someone that chance at home ownership. And if you’re interested in knowing more about that, we have an event coming up and it’s called the Wealth Builder Workshop.

So the Wealth Builder Workshop is an event that I put together. I used to speak a lot at real estate investor associations, and they would love to have me come in and share a whole day of education and information. And I thought why don’t we take that show online? Why don’t we give people a chance to really learn some amazing things about what we do and how we do it and why don’t we do it almost free, like for a dollar? So sure enough, I’ve got the Wealth Builder Workshop that I’m currently offering for $1. We have it coming up again on September the 18th. So I want you to sign up for that. I’ve got a link here and it’s just www.WealthBuilderWorkshop.online. You simply go there, you pay your dollar, and we’ll remind you right before the event. In fact, we’re going to send you documents to download that I want you to have as part of what we’re going to be training on that one day.

And we’re going to start at 10:00 AM going to go to 6:00 PM, even going to have a Happy Hour after that. So a lot of information, a lot of value, so I can guarantee you’re going to have a lot of takeaways. And that’s exactly what my purpose is in doing these events. I love to pay it forward. I love to give others the opportunity to have some A-ha! moments and realize that this business is absolutely doable. We help many people to become multimillionaires in this business. We know that there’s some unique things that we do that have been very powerful in our business. And I love to share that with other folks. So we do that at WealthBuilderWorkshop.online, and I encourage you to take advantage of that for sure. 

Scott Paton

00:20:45

Lou, we don’t have any questions, but we do have a testimonial from last weekend’s Millionaire Jumpstart event and I thought I would play that. 

Lou Brown

00:20:56

Okay.

Lou Brown

00:21:02

Hey guys, it’s Lou Brown. I’m here at a very big event with single-family investors from all over the country and all over the world. In fact, we’re hearing some amazing stories about people that have thousands of properties, tens of thousands of properties. It’s amazing. And Steven came up to me and said, “Hey, Lou, I want to talk to you.” So, here’s Steven.  

Steven Seele

00:21:36

So my name is Steven Seele and I live in Lighthouse Point, Florida. And I saw Lou yesterday and I decided I needed to come and chat with him to express my gratitude. So I met Lou in 1999. And at that point, I think I met you at a seminar in Orlando, and you were pitching your Whole Enchilada, which was your whole package of forms on how to do all these different kinds of real estate deals. And so the crazy part was I met you, we bought your package and then you just go home and start doing deals. And this is the first time I’ve ever even spoken with you in the 20 years that have gone by, since that happened. So what I was explaining to Lou was that really, I was just expressing my gratitude because what we did is, we met you and we bought your package and we went home and we started doing deals and we were using your land trust package. We were using your deed in lieu. We were using your forms to do the sandwich lease option deals. And now what’s happened 20 years later is that we have done well. We’re the 13th largest owner of single-family homes in the country with over 1,200 houses.

Lou Brown

00:22:51

Wow! Over 1,200 houses! Now that’s fantastic! 

Steven Seele

00:22:54

We’ve done over 11,000 land deals in 35 states. 

Lou Brown

00:22:59

Where you’re buying lots and selling them off? 

Steven Seele

00:23:02

Selling them with seller financing. 

Lou Brown

00:23:04

Yeah, baby. 

Steven Seele

00:23:07

Yes, we’ve done over 11,000. We’re the largest owner of single-family homes in the country. And we’re still running that business. We’re still doing those deals 

Lou Brown

00:23:15

The land deals?

Steven Seele

00:23:16

The land deals, yeah. And obviously we’re still doing the single-family house deals too, but I’m excited to look at what you’re doing now and start doing some more business with you.

Lou Brown

00:23:27

How about that? That is truly amazing. So for somebody that’s just getting started in this business and are interested, you know they were just like you 20 years ago. What would you say to them? 

Steven Seele

00:23:37

You know what, Lou, I was broke when I met you. I was just barely married. I did not have any money. I mean I used credit cards to fly to the conference, put the stuff on the credit cards, right? The hard part when you’re broke is that you’re sitting there and you’re listening to someone talk about doing the deals. And you’re thinking there is so much distance between this person that’s done all these deals and me working at a job every day, barely making my car payment. My wife’s not going to want to hear about this charge to buy these books and tapes or sign up, right? The hard part is that it’s real, but you just have to go do it. The stuff works. It’s real. There’s real sellers that need their problems solved. There’s real deals to go do with those sellers. The forms are real. The materials work. You just have to go do it and get over your fear and actually spend your evening working on it and doing it on Monday night. 

Lou Brown

00:24:35

Wow! That’s fantastic! You’re such an inspiration for so many people. I mean, you just don’t know because so many people are just struggling in their lives. They just want a better life than the one they’ve got. You get to see what happens in 20 years, right? Well, welcome aboard baby. I’ll see you. And I really appreciate you coming up to me.

Steven Seele

00:25:02

Thanks a lot again.

Lou Brown 

00:25:06

Well, that was interesting. So that was actually at a trade show at the MGA a couple of years ago. And it was so fun. I was at the trade show and I was actually talking to another vendor at another booth. I was walking the aisles and this guy comes up and I’m thinking, okay, he probably wants to talk to this vendor. So I backed up so he could talk to the vendor and he said, “No, actually, I came here to talk to you.” And then he started telling me the story. And I said, “Come on back to our booth.” And sure enough, Ron the cameraman was there and he said, “Let me get this on video.” So he recorded the whole thing.

And just imagine somebody walks up to you out of the blue to talk about changing lives, right? Changing lives for over 20 years. He had been using my forms and doing land deals where he was selling the land on owner-financing. And so he was carrying back the mortgages. He’s got 11,000 lots that he’s carrying the mortgages on. And in fact, he uses that as collateral to borrow money from Wall Street so he can go do more of those deals. And then the other side of that coin is 1,200 single-family homes. So you can just realize that there are amazing people out there. Look, the material is the same. The concept is the same. It’s merely the mindset. What’s your list look like? What do you want out of this game? Once you identify those things, once you make that list, once you identify how much those things cost, now you have a component part of the formula of the business.

And this business is an amazing business. It’s highly duplicatable when you have the right system. Now that word is overused sometimes, but not in our world. We are “systems” people. We’re all about creating a system. Well, Steven merely got my Whole Enchilada, Jr. which you can find out at www.StreetSmartInvestor.com and you can find it under the “Tools” section. What he did was simply by that Whole Enchilada, Jr., of course it’s been updated since then. And what he has been able to do with that is truly amazing. 1,200 single-family homes, being the bank for those customers that bought those properties, selling 11,000 lots, being the bank for those folks that want those lots, that he’s able to find at pennies on the dollar and sell them for a lot more when you are the bank.

So certainly that creates an incredible cashflow for Steven. And I want you to be thinking exactly the same thing for yourself, that this is duplicatable and has been done before. It has been done by others and your job is to simply implement what I’m teaching you to do. And that was one of the takeaway words from the Millionaire Jumpstart this past weekend. We’ve got coming up on September 18th, the WealthBuilderWorkshop.online. Look, it’s a whole dollar, what do you got to lose? You’ve got nothing to lose and we’re going to be working, so plan to be there the whole time if you possibly can. And in advance, like I said, I’m going to be sending you some forms so that you can get your head around what I’m going to be covering during that day. 

It’s going to be information-packed. So I do want you to be prepared to take notes and take homework away from the event. I love giving you things to do so you can better understand what it is that you are doing and help you plan. And during that one day, I’m able to do that. And by the way, if you’ve been to Millionaire Jumpstart, many of the things I’ve covered on this 1-day are not covered at Millionaire Jumpstart, so you can benefit from that as well. If you come to the 1-day, then you still have the 3-day to come to as well because you’re going to be picking up new information at the 3-day that I did not cover at the 1-day, so this is all about you. This is all about your next deal and doing it perhaps differently than you were thinking about doing and having the tools to do that with. So hopefully, you will be able to make it to that event. And do we have any comments or questions, Scott? 

Scott Paton

00:30:09

One just came in. Brad says, “We absolutely love the entire Street Smart System. It changed our lives in a fantastic way.”

Lou Brown

00:30:23

Thank you, Brad. I appreciate that. 

Scott Paton

00:30:27

And Neil said he was at the Millionaire Jumpstart last weekend and he really enjoyed your event.

Lou Brown

00:30:35

Excellent, Neil. Thank you very much for that.   

So we thank you for your support always. And we look to help you in any way we can. To those of you who’ve become licensees of our system, every Sunday night at 9:00 PM, we have trainings so that people can pay on their off-time. Let’s get you some training in there to get you prepared for the next week as we always want to give you some momentum into the week so you can cause some things to happen during the week, and also support you at our national training that we do every other month in Atlanta. So we always want to help you to build your business, to build it from where it is to the next level.

So another thing I promised was that you would be able to get my book. So my book is “Doing Good While Doing Well,” and that is how real estate investors provide a service and make a difference. So this book is chock full of stories. These are stories written by licensees of our system. The system is actually to talk about what they are doing in their local communities, making a difference in their local communities. So sure enough, we are offering you a free copy, your own copy of that book. You can go to  www.GetDoingGoodBook.com. If you’d like a live, printed version, just simply send us the shipping and handling fee and we’ll ship you a book. If you’d like the download version, you can get it at www.GetDoingGoodBook.com and that should be an inspiration for you because it’s going to let you see that other people are out there doing this business, changing lives in their local community, giving people the opportunity at home ownership that otherwise wouldn’t have the chance, and being able to then go resource a property for them by buying it right, buying it cheap.

Then they’re selling it to their customers, making a spread in between and making a beautiful cashflow and even being the bank for their customers. So that’s part of what we teach you in the Street Smart System is to create a dependable, predictable, monthly income. And you’ll be able to see what people are doing in their communities, getting totally connected in their communities, making a difference there. So I encourage you to take advantage of that.